YouTube Blog

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YouTube Blog


Welcome to your new YouTube channel

Posted: 07 Mar 2012 03:00 PM PST

Making it easier to connect with the content you love was the aim of the redesigned homepage and channel layouts we launched in December of last year. You can now start with a video you love, discover and follow a whole channel of great content from that creator or curator, and organize all the channels you love in a homepage that's always updated with the new videos you'll want to watch.

Since these updates, the data shows we're onto something:
  • Daily unique visits to channels have increased by 60 percent since December 2011
  • Daily net subscriptions are up 50 percent since December 2011
Today is the next step in the new YouTube look and feel we launched in December, where all channels will be updated to the new layout. What does this mean for you? Well, for starters, you'll now see every channel organized into one of four channel templates customized to suit different types of creators:



We've also built new ways to help you stay more engaged with the channels you love. For example, the Channel Feed shows you all the videos uploaded to a channel, as well as playlists and Liked videos across YouTube. The channel feed makes it clear what you'll get if you subscribe. When you do, this feed will also be published on your homepage so you can keep up with all the latest activity from your favorite channels.



On the topic of features — a big thank you for all your feedback that we've incorporated over the past six months. You've helped us learn what works and what needs improvement as we evolved the design over time. Your feedback continues to drive updates and new features, and for all of you creators, here are a few updates to note:
  • You wanted the ability to feature content prominently so we added a Featured tab and subsequently improved it with more templates and a search feature to help you program it more easily
  • You told us having Favorites more accessible was important to you, so we turned it into a customizable part of your channel
  • You wanted to link your +Page or your Google+ Profile to your channel, so we added this option
If you're a YouTube creator, check out our post from last week with tips on making your channel look awesome, as well as the YouTube Creator Blog for regular updates on ways to improve your channel and connect with other creators.

The YouTube Team

And the Next Causes are...

Posted: 07 Mar 2012 09:33 AM PST

Last month we announced YouTube Next Cause: a new program designed to help nonprofit organizations that are already changing the world better use online video to drive action.

We were honored, inspired and deeply moved by many of the applications we received.

We are proud to introduce you to some members of the first class of YouTube Next Cause: 20 organizations who've demonstrated passion and huge potential for using YouTube to further their causes.

The organizations come from big cities and small towns across the country from Illinois to Colorado to Texas to California and many work all over the world. They also work on variety of issues from animal abuse to homelessness to poverty alleviation to children's health.

 Check out these great organizations:

 

Autism Speaks
Children's Hospital Boston
IFAW - International Fund for Animal Welfare
Sunlight Foundation
BuildOn
American Heart Association
CARE
American Foundation for Equal Rights
Malaria No More
The Humane Society of the United States
The Pablove Foundation
COTS - Committee on the Shelterless
Durango Discovery Museum
Save Mount Diablo
Art Resources in Teaching
breakthrough
Per Scholas
The Supply
Born Free USA
The Lazarex Cancer Foundation

Stay tuned to this blog for more updates from the YouTube Next Cause channels, and learn more about other programs helping partners grow at the YouTube Creator Hub.

Jessica Mason, communications associate, recently watched "The Story of Keep Calm and Carry On"

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