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YouTube Blog |
| Posted: 09 Dec 2015 10:00 AM PST In 2015, you introduced the world to the latest dance crazes, opened up discussions about diversity and inclusion, and lip-synced in cars and onstage in front of millions. The trends you participated in and the creativity you shared defined the year on YouTube in a bigger way than ever before. It's time to celebrate. More than 150 YouTube creators from all over the world got together to relive not just the best moments of 2015, but also some of the most memorable viral clips from YouTube history (hey, it's still our 10th birthday year for a few more days yet …). The result: the 2015 installment of our annual Rewind video, featuring everything from YouTube dance prodigies, some of your favorite TV personalities, an epic plastic ball fight, and even a remix from Avicii. And there's more. Celebrate some of your favorite moments on YouTube through our official top trending videos of 2015, based on the amount of time people spent watching, sharing, commenting, liking, and more. Topped by one of the year's biggest dance trends, these videos were watched for over 25 million hours and were created by powerhouse channels with over 40 million subscribers between them. For the first time, not just one, but four television moments made the top Trending Videos list. Three are late night TV videos of widely popular YouTube trends: the lip sync battle, the in-car singalongs, and the reading of mean tweets. You all love late night TV on YouTube—the time people spent catching up on late-night clips like Corden, Fallon and Kimmel nearly doubled in the last year alone!
When it comes to music, 2015 saw some of our fastest-rising videos of all time. Wiz Khalifa's "See You Again" reached over 1 billion views in just 6 months and Adele reached the year's top 10 in just a few weeks. The top 10 music videos collectively have more than 66 million subscribers, and people spent over 37,000 years playing them in 2015.
...and check out even more top music videos. And if you love staying on top of the most-anticipated new trailers, hottest music videos, and viral clips from YouTube creators, today we unveil the new YouTube Trending tab. This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS, and desktop device. It's the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day. See 'em as they take off and before they appear in YouTube Rewind 2016. And for more Rewind fun, check out the YouTube Rewind channel! Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched "YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind."    |
| And the top ads of 2015 on YouTube are... Posted: 09 Dec 2015 06:00 AM PST Each year, we look at the top trending videos on YouTube -- the ones viewers chose to watch, share, and watch again. And every year, we see that brands are continuing to raise the bar to make great ads on YouTube -- ads that viewers are choosing to watch, share, and watch again. Today we're releasing our YouTube Ads Leaderboard for 2015, highlighting the top 10 most popular ads of the year determined by factors including watch time, organic video views, engagement and audience retention. From crushing stereotypes to sharing heartfelt messages, these videos represent the most popular ads watched by YouTube viewers around the world. While their messages may be unique, one unifying theme of these top trending ads is that they all went mobile. Collectively we watched these top ads more than 470 million times this year, and nearly two-thirds of these views took place on mobile. For the first time ever, more people watched the top 10 ads of the year on mobile devices than on desktop devices. So without further ado, here are the top trending ads on YouTube in 2015:
For more on the top ads lists for the year, visit Think with Google. Meredith Argeris, YouTube Marketing, recently watched "Imagine the Possibilities | Barbie."   |
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