YouTube Blog

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YouTube Blog

Helping creators connect with brands

Posted: 11 Oct 2016 12:06 PM PDT

Nine years ago, YouTube launched its Partner Program with the goal of helping creators earn advertising revenue while connecting their innovative content to audiences around the world. Every year, more and more brands are making YouTube essential to their marketing strategy. In fact, in the last year alone, the top 100 advertisers have increased their spend on YouTube video ads by 50 percent.

As brands continue to embrace the value of YouTube, they're also taking their investments one step further, partnering with creators on branded content opportunities such as product placements, promotions and sponsorships. As we look to the future, we want even more creators and brands to come together and realize the benefits of these creative collaborations.

Today, we're excited to announce that Google has acquired FameBit -- a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion. We believe that Google's relationship with brands and YouTube's partnerships with creators, combined with FameBit's technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community.

Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn't change that. Our hope is that FameBit's democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.

We look forward to seeing FameBit and the entire branded content space thrive as we continue to support the success and creativity of the creator community.

Ariel Bardin, Vice President, Product Management recently watched "New Yorkers Share their Story for a Dollar."

Second presidential debate-related videos rack up 40 percent more views than the first

Posted: 11 Oct 2016 07:00 AM PDT

Sunday's highly-anticipated debate between Hillary Clinton and Donald Trump drew new levels of interest from the YouTube community. The closely watched live debate and on-demand videos surrounding it generated over 124M views since Sunday, representing a 40 percent increase compared to the first presidential debate, which drove 88M views.

Of course many viewers came to YouTube to watch the debate live and we saw over 1.5M peak concurrent viewers, five times higher than the second presidential debate in 2012, and over 2.5M live watch hours, nearly six times higher than 2012.

Those viewers were highly engaged as well. On average, they watched the debate for nearly 25 minutes. And they came from all over the globe. After the U.S., top countries by viewership were: Canada, Mexico, Australia, Great Britain and Vietnam.

While much of the attention was on the debate, commentary continues to be a hot topic on YouTube. Sketches from some of the most popular late night shows were amongst the weekend's most-viewed videos leading up to the debate. If you're looking for a laugh after Sunday's heated debate, check out Jimmy Fallon's Trump calls Madea and Saturday Night Live's Donald Trump vs. Hillary Clinton Debate Cold Open.

The final presidential debate is next Wednesday, Oct. 19, and we'll bring you all the action live on YouTube from Las Vegas, Nev.

Brandon Feldman, YouTube News & Politics, recently watched the second presidential debate.

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