YouTube Blog

Game over. Long live the game on YouTube.

Posted: 08 Feb 2016 11:45 AM PST

Over 1 million people from all over the country made their way to the San Francisco Bay Area for the Big Game, but for those watching from home, a friend's party or their favorite local restaurant, it was more than just what was happening on the field. During the game, people spent 300K hours watching the Big Game ads1 and teaser videos on YouTube and overall we've seen nearly 4 million hours of Big Game ads and teasers watched so far. Big Game ads and teasers have been watched over 330 million times, with 60 percent of that coming from mobile devices — the most we've ever seen. And that game ain't over yet.

Brands keep getting in on the game

On YouTube, the game starts well before the kickoff and it continues long after the trophies are handed out, as brands engage with their audience before, during, and after the Big Game. For the ninth straight year, the YouTube AdBlitz program is helping brands extend their reach and brands got in on the game more than ever, with the number of teasers and ads up 25 percent over last year. AdBlitz has been a great way for viewers to watch their favorite Big Game ads again and again, and to share them with friends.

Here are some of people's favorite Big Game ads so far:

Top Trending Big Game Ads on YouTube based on views (as of 2/8 3 a.m. ET)2
  1. Hyundai - The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra 
  2. Pokémon - #Pokemon20: Pokémon Super Bowl Commercial 
  3. MINI USA - MINI USA | #DefyLabels Big Game TV Spot 
  4. Hyundai - First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis 
  5. Mountain Dew - Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot 
  6. Hyundai - Ryanville – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra 
  7. Axe - AXE - Find Your Magic [60 second version] 
  8. Doritos - Doritos® Crash The Super Bowl Finalist - Ultrasound 
  9. Snickers - SNICKERS® – "Marilyn" 
  10. Doritos - Doritos® Crash The Super Bowl Finalist - Doritos Dogs 
In years past, we've seen a big spike the day after the game as people get to work on Monday morning and reminisce about their favorite Big Game moment. In fact, last year more than 40 percent of total watch time for Big Game ads happened in the weeks after the game.3 Some of these ads get ahead, while others will sustain their leadership. Don't forget that you can vote for your favorite before February 10 at midnight ET.

Moments to remember

People turned to Google to search for their favorite moments of the game - from going Gaga over the national anthem to an end-zone hand jive. Many of us couldn't get enough of Beyonce's much-awaited performance and went searching for more: We saw a 1,000 percent spike in search interest in Beyonce after the halftime show. Meanwhile, searches for "Longest punt return" spiked 8,000 percent in the first quarter of the game.

Top Searched Moments of the Super Bowl
  • Beyonce performing "Formation" 
  • Lady Gaga performing the National Anthem 
  • Jonathan Stewart scores touchdown 
  • Brandon McManus scores field goal 
  • C.J. Anderson scores touchdown 
The Big Game might be over, but there's always overtime on YouTube. Over the next few days, weeks or years, you get to check out some of the best ads that ran this Sunday. Thanks for joining us once again - and tune in Friday to find out the YouTube AdBlitz winner!

Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched Super Bowl 50 Highlights | Panthers vs. Broncos | NFL

Classification as a "Big Game ad" was based on public data such as headlines and tags, and may not account for every Big Game ad available on YouTube.
Trending Big Game ad, teaser or trailer videos from brands based on number of views as of Feb. 8, 2016
YouTube data, January–February 2015, global. Classification as a "Big Game ad" was based on public data such as headlines and tags, and may not account for every Big Game ad available on YouTube.

YouTube Blog


YouTube Blog

Nearly two centuries worth of Big Game ads watched on YouTube so far

Posted: 05 Feb 2016 04:00 AM PST

A couple of weeks ago we announced our ninth annual AdBiltz program,1 where fans come each year to watch, share and vote for their favorite Big Game ads. As we approach the Big Game, we wanted to give you an idea of how much we've all been watching and enjoying the Big Game ads, some of the amazing trends we're seeing, and we wanted to highlight the Top 10 Trending Big Game Ads and teasers so far.

More small screens watching Big Game ads
Big Game ads and teasers have been watched more than 140M2 times so far this year, with more than half of all views coming from mobile devices. In fact people have watched nearly 200 years worth of Big Game ads3 and teasers so far on YouTube, and while the Big Game is only half a century old, so far we've seen over a century's worth of Big Game ads watched on mobile alone.

Live long and prosper
Close to 40 Big Game ads, and over 130 teasers and ads combined, have been posted to YouTube so far, representing nearly all of the brands who will be airing spots during the Big Game. And for good reason: brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.4

This year, Pokémon released their first ever Big Game ad a full two weeks before the game, and it has already amassed more than 12M views. And currently the fastest rising Big Game ad is from Hyundai. It has surpassed 15M views in the past three days to become the most watched ad or teaser so far this year.

"We use YouTube to jump-start the conversation around our commercials," said Dean Evans, Chief Marketing Officer, Hyundai Motor America. "People need to see them, like them and want to talk about them. And that's what YouTube allows us to do."

It's never too late for a first
In our many years of YouTube AdBlitz, we're still able to see something we haven't seen before. Every year, voting for your favorite ad begins immediately following the game, and we often see brands encouraging their fans to vote through ads and social media. This year, for the first time, a brand has incorporated a shout out in an exclusive teaser ad created just for AdBlitz. Well played, Shock Top!

And now, here are the top trending Big Game ads and teasers, so far:

Top trending Big Game ads and teasers on YouTube (by views) - through Feb. 3

  1. Hyundai - The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
  2. Pokémon - #Pokemon20: Pokémon Super Bowl Commercial
  3. Pepsi - Jerry Rice and Shannon Sharpe Party Fail Study | Walmart | Pepsi
  4. AXE - AXE - Find Your Magic
  5. TurboTax - TurboTax 2016 Commercial "George Smoot Simple Questions" (Official :30) TV Ad
  6. TurboTax - TurboTax 2016 Commercial "Michio Kaku Absolute Zero" (Official :30) TV Ad
  7. UnitedHealthcare - UnitedHealthcare | Delivery :30
  8. Wix.com - Kung Fu Panda's Po Discovers the Power of Wix | Wix.com #StartStunning 2016 Big Game Campaign
  9. TurboTax - TurboTax 2016 Commercial "S. James Gates W-2" (Official :30) TV Ad
  10. MINI USA - MINI USA | #DefyLabels Big Game TV Spot

Also don't forget to check out our exclusive YouTube AdBlitz creator's series, hosted by Jake and Amir with friends (MyLifeAsEva, Ten Second Songs, ScottDW, etc), as they teach fans at home how to become legends off the field for that special Sunday Big Game party through relevant tips spanning music, food, fashion, dance, and many others.

Of course, this is just the beginning - as people turn to YouTube for Big Game content before, during and after the game, there will be lot more to come.

Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched "DANCE BATTLE: DENVER vs CAROLINA! #YouTubeAdBlitz (4K)."

1 Full disclosure: Okay, so we announced it as our 8th year - for the second year in a row. We're not afraid of aging, it's just that we have so much fun with this program each year, we lost count!
2 YouTube Data Jan. 1 - Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
3 YouTube Data Jan. 1 - Feb. 3, 2016. Global. Big Game ads are based on publicly available information and may not account for every such ad on YouTube.
4 Pixability Industry Study. Super Bowl 2015 YouTube Ads.

YouTube Blog


YouTube Blog

Roll out the YouTube Red carpet! Our first YouTube Red Originals premiere February 10

Posted: 03 Feb 2016 08:59 AM PST

The wait is over! On February 10, we'll premiere the first of our YouTube Red Originals. In addition to getting all of YouTube uninterrupted and a premium YouTube Music experience, a YouTube Red membership will now give you exclusive access to new original series and movies from some of our top creators, beginning with these first four:

  • A Trip to Unicorn Island: From the team at Astronauts Wanted, this feature-length movie gives fans an extraordinary look inside the life and journey of Lilly Singh as she embarks on a challenging 26-city global tour where she has to remember to practice what she preaches: happiness is the only thing worth fighting for.
  • Dance Camp: This feature film from AwesomenessTV weaves an amazing story of unlikely friendships, unleashing passions and discovering yourself all through the power of dance.
  • Lazer Team: In this feature-length action-comedy from Rooster Teeth and Fullscreen Films, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.
  • Scare PewDiePie: In this reality-adventure series from the creator and executive producers of "The Walking Dead" at Skybound Entertainment and Maker Studios, experience thrills, chills and laughter as PewDiePie encounters terrifying situations inspired by his favorite video games.

The diverse, dynamic creators behind these films have already built massive audiences on YouTube, rivaling many cable shows. With YouTube Red Originals, we want to help them tell bigger and bolder stories that delight you, their fans. YouTube Red is your opportunity to support the passion projects your favorite creators have only dreamed about until now. If you haven't already, sign up here for a YouTube Red membership and the first month is on us.

And these series and movies are just the beginning. We have lots more thrills, chills, LOLs, smiles, romances and surprises from more of your favorite YouTube stars coming later this year. In the meantime, check out our new YouTube Red Originals channel to stay up to date on the latest clips, teasers and trailers for our series and movies.

If you live in a country where YouTube Red hasn't launched yet, never fear! We've got you covered. Click here for more details on when these new series and movies will be available in your country and how you can watch them.

Susanne Daniels, Global Head of Original Content, YouTube, recently watched "Snowboarding With the NYPD."

YouTube Blog


YouTube Blog

Countdown to the Big Game begins with YouTube

Posted: 20 Jan 2016 08:00 AM PST

Whether it was the heartfelt family story or that we couldn't resist a good revenge, football-related content on YouTube has been getting bigger each year, with fans tuning in to watch food, music, comedy and highlight videos all related to the Big Game. Last year, we hit a new record on YouTube - with 840 million minutes worth of Big Game ads watched on YouTube, more than twice as much as the previous year.1

For the past seven years, we've been watching and voting for our favorite Big Game ad on YouTube AdBlitz - a one-stop place where you can catch all the action around the Big Game. This year, tune in to our AdBlitz website before, during and after the game to find:
  • Game Day commercials: Missed out on an ad because of a snack run? Tune in to YouTube AdBlitz on game day to easily find and watch all the ads in one place. Last year, more than 300,000 hours of Big Game ads were watched on YouTube while the game was being played.2 In fact, during the game watchtime for ads surpasses watchtime for other well-known YouTube genres, like how-to videos.
  • Teaser gallery: Starting today, the YouTube AdBlitz will host a gallery of Big Game ad teaser videos. Each year, advertisers release their game day ads earlier and earlier on YouTube, and are even creating teaser ads for their ads. Brands that release their ad on YouTube before the game receive an average of 2.2x more views than those that waited until game day to post an ad.3 Tune in now to be in the know.
  • Original content: We invited some of your favorite YouTube Creators to produce an exclusive series for YouTube AdBlitz themed "How to Win Game Day" that we'll release the week leading up to the game. The series will be hosted by Jake and Amir with Flula as the band leader. And we'll also release football-themed videos from some of our biggest creators, including videos from MyLifeAsEva, Hannah Hart and fouseyTUBE.
  • Vote for your favorite: Don't forget to have your say on your favorite ad. After the game ends, visit the YouTube AdBlitz website to vote for and share your favorite commercials. You can start voting as soon as the game ends on February 7 and will have until 11:59 p.m. ET on February 10 to cast your vote.

There are millions of moments that bring everyone together during live events - the play that clinches the game, or that "left shark" performance during the halftime show. To help brands be a part of these conversations in a way that's timely and relevant, today we're opening our Real-time ads beta to more brands including Wix.com, and we plan to roll it out more broadly later this year. With Real-time ads, brands will be able to instantly run an ad across YouTube, hundreds of thousands of apps, and over 2 million sites in our Google Display Network with a message that ties directly to the big moment people just experienced live.

Check out YouTube AdBlitz today to watch ad teasers ahead of the game. Then tune in on game day to watch and vote for your favorite ads. To learn more about how we watch football-related content on YouTube, visit our YouTube Trends Report to catch up on more stats.

Posted by Natalie Marchant, YouTube Sponsorships Program Manager, recently watched "Aaron Rodgers' Amazing Hail Mary: The Miracle in Motown! | Packers vs. Lions | NFL."

  1. Google Data, January–December 2015 vs. January–December 2014, Global, Classification as a football related "food," "video game," "sports," "comedy and humor," "advertising" or "music" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
  2. Google Data February 1, 2015. Global. Classification as a "big game" ad or "how-to" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
  3. Pixability Industry Study. Super Bowl 2015 YouTube Ads.

YouTube Blog


YouTube Blog

YouTube Creators Live From Tomorrow’s #DemDebate

Posted: 16 Jan 2016 09:45 AM PST

Voters across the country are gearing up for this year's presidential election -- and tomorrow they'll be able to tune in live on YouTube! We announced last month that YouTube and NBC News would team up to present the final DNC sanctioned Democratic presidential debate before the first caucus and primary votes are cast.

Not only will this be the first debate live streamed on a social media platform this election cycle, but you can expect to see some of your favorite YouTube creators involved. Take a look at this sneak-peek of the YouTubers you'll see tomorrow:

  • Connor Franta, a top lifestyle creator, earned the "Favorite YouTube Star "award at the 42nd People's Choice Awards just this month. His debut book, "A Work in Progress," spent 16 weeks on The New York Times Best Sellers list.
  • Marques Brownlee is one of YouTube's go-to tech reviewers who covers everything from smartphones to drones. Variety recognized Marques as one of the top 12 digital stars in the digital world.
  • MinuteEarth is an animated science series that explores how things work on our planet. It is produced by a small team of scientists, writers, and video creators around the world.
  • Franchesca Ramsey is a writer, actress and vlogger whose channel covers everything from topical comedy sketches to commentary on social issues.

Along with creators, we'll feature Google Trends throughout the debate to give a perspective on the issues Americans care about most. Keep an eye out for the topics, policies and candidates that matter most based on Google data.

Tune in to the NBC News-YouTube Democratic Candidates Debate, hosted by the Congressional Black Caucus Institute and moderated by Lester Holt, tomorrow, Sunday, January 17, 2016, in Charleston, S.C., airing on NBC from 9-11 p.m. ET and streamed live on the NBC News YouTube channel.

Brandon Feldman, YouTube News, recently watched "Mock Job Interview for President," and Steve Grove, Google News Lab, recently watched "The YouTube Interview with President Obama"

YouTube Blog


YouTube Blog

YouTube creators interview President Obama following his final State of the Union

Posted: 11 Jan 2016 04:20 PM PST

(Cross-posted from the Google Blog.)

"We're going to have 21st century fireside chats where I'll speak directly to the American people in a way that I think will enhance democracy and strengthen our government. " - Senator Barack Obama, November 15, 2007

Tomorrow evening, President Obama will deliver his final State of the Union address to Congress, which will broadcast live on YouTube. Then, as he has every year after the speech, he'll turn to YouTube and Google to take questions from Americans about the issues that matter to them.

This Friday, January 15, Destin Sandlin, Ingrid Nilsen, and Adande Thorne—three popular YouTube creators—will travel to Washington, D.C. to host a live YouTube Interview with President Obama. They'll join the President in the East Room of the White House, asking a selection of questions that are top of mind for them and their fans. You can watch the whole thing on the White House YouTube channel—and if you have a question for the President, suggest it by using the hashtag #YouTubeAsksObama on social media.

The interview will stream live on the White House YouTube channel at 2:15 p.m. EST. And don't forget to tune in on January 12 at 9 p.m. EST to watch the State of the Union address live, as well as the Republican response, live on YouTube.

Throughout his time in office, President Obama has used technology to open up the doors (all 412 of them) to the White House—from posting behind-the-scenes photos of life in the West Wing to uploading a weekly address on the most pressing topics facing the nation. We're excited to have played a role in this process with our seven YouTube Interviews, tackling issues big and small, poignant and personal. We look forward to helping future presidents connect with Americans in compelling ways.

Posted by Ramya Raghavan, Google Politics

YouTube Blog


YouTube Blog

#SpecialDelivery: Google Spotlight Stories come to YouTube with interactive 360-degree storytelling

Posted: 21 Dec 2015 11:30 PM PST

Editor's note: This year, we've expanded the lens of what you can see on YouTube, transporting you to new places to see new things. We brought virtual reality (VR) features to YouTube's Android app so that you can feel as though you are right there and 360-degree video support so creators can share new perspectives with their fans. Now we're widening the lens even further by bringing you a new interactive video format, Google Spotlight Stories. For select Android devices now. More soon.

A humble caretaker is surprised when a mysterious stranger causes mischief on the roof. He investigates, but can't seem to catch even a glimpse of the troublemaker. And so the chase goes... room to room… up and down… The stranger remains just out of sight, leaving behind only a trail of gifts…

Meanwhile, you're following the action at your own pace, from whatever angle you please—behind you, to your left, to your right, or in front of you. All on your mobile phone.

Today we're bringing Google Spotlight Stories to YouTube with "Special Delivery," an original short film made by Academy Award-winning animation studio Aardman Animations (Wallace and Gromit fans, take note), viewable on the YouTube app on many Android devices.
"Special Delivery" is the latest of several Spotlight Stories to come out of Google ATAP (our Advanced Technology and Projects group). With Google Spotlight Stories, your phone becomes a window to a story happening all around you. The sensors on your phone allow the story to be interactive, so when you move your phone to various scenes, you unlock mini-stories within the story.

We didn't want anyone to miss Aardman's "Pink Panther"-style holiday caper! So we also made a YouTube 360 version for other Android devices, iOS devices, and the web. You can find both versions of "Special Delivery" on the Spotlight Stories YouTube channel, and you can also watch with Google Cardboard. Next year, we'll bring Google Spotlight Stories to more Android devices and the YouTube iOS app.

You'll want to watch "Special Delivery" a few times to find all the surprises within the story. In the full interactive experience, you'll encounter 10 subplots, three potential ways to view the ending, and 60+ moments where you can decide to follow the story in different ways. Each viewing is unique. We don't want to spoil the ending, so that's all we'll say for now…

Posted by Kurt Wilms, Senior Product Manager, YouTube VR, recently watched "Special Delivery," and Rachid El Guerrab, Technical Project Lead, Spotlight Stories, Google ATAP, recently watched "Time Couch."

YouTube Blog