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YouTube Blog


YouTube brings E3 to you wherever you are

Posted: 24 May 2016 10:42 AM PDT

Last year, millions of gamers came together on YouTube for the Electronic Entertainment Expo (E3). We watched as Bethesda unveiled "Fallout 4," and many of us had our prayers answered when Square Enix shared a first look at the "Final Fantasy VII" remake. For more than a few gamers, E3 is the must-see gaming event of the year, an annual moment that defines the industry (and our collective wallets) for the coming 12 months.

YouTube will give gamers around the world front-row access to everything E3 again this year with dozens of live streams scheduled throughout the week. To make moments like this even better, we are launching event pages in YouTube Gaming, which serve as destinations for watching the biggest gaming and eSports events. Kicking things off, we'll have a unique event hub for E3, available at gaming.youtube.com/e3 in June.

A home for live streams and on-demand videos, the YouTube Gaming E3 hub will put all our E3 coverage in one place. You'll be able to browse videos and streams, chat live with fellow gamers, vote for your favorite trailers in the legendary Trailer Battle, and catch up on announcements you might have missed.

E3 Event Page Blog Mock.png


Coverage begins on Sunday, June 12, with early press conferences from EA and Bethesda. Stay tuned on YouTube after the press conferences because you won't want to miss post-coverage from our friends at Rooster Teeth - who will be streaming from the conference throughout the week.

The play-by-play coverage continues on Monday, June 13 at 9 a.m. PT, with YouTube Live at E3, an exclusive 12-hour stream hosted by Geoff Keighley and brought to you by Samsung. Live at E3 will bring you the live coverage of press conferences you crave along with developer interviews, live let's plays of new games you won't find anywhere else, and surprise guests like MatPat, iHasCupquake and CaptainSparklez.


Speaking about MatPat, if you're in L.A. before E3, make sure to stop by the YouTube Space LA for a fan event on June 8 and a peek at MatPat's Game Lab. RSVP here.

See you at E3!

Ryan Wyatt, Global Head of Gaming Content, recently watched "Game Lab: TEST Games In Real Life then EXPERIENCE them in VR!"

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YouTube Blog


A YouTube experience like nothing you've seen before

Posted: 19 May 2016 10:04 AM PDT

Ever wish you could swim with sharks, ride in an Indy Car, or go on a world tour? Well, later this year you'll be able to experience these events and more as if you were really there with the YouTube VR app.

For more than a year, we've been adding support for new video and audio formats on YouTube like 360-degree video, VR video and Spatial Audio. These were the first steps on our way toward a truly immersive video experience, and now we're taking another one with the YouTube VR app for Daydream, Google's platform for high-quality mobile virtual reality, announced today at Google I/O.

We're creating the YouTube VR app to provide an easier, more immersive way to find and experience virtual reality content on YouTube. It also comes with all the YouTube features you already love, like voice search, discovery, and playlists, all personalized for you, so you can experience the world's largest collection of VR videos in a whole new way.

And thanks to the big, early bet we made on 360-degree and 3-D video, you will be able to see all of YouTube's content on the app—everything from classic 16x9 videos to 360-degree footage to cutting-edge VR experiences in full 3-D. Whether you want a front row seat to your favorite concert, access to the best museums in the world, or a midday break from work watching your favorite YouTube creator, YouTube VR will have it all.

To bring even more great VR content onto YouTube, we've been working with some amazing creators to experiment with new formats that offer a wide range of virtual experiences. We're already collaborating with the NBA, BuzzFeed and Tastemade to explore new ways of storytelling in virtual environments that will provide valuable lessons about the way creators and viewers interact with VR video. Stay tuned!

We've also been working with camera partners to make Jump-ready cameras, such as the GoPro Odyssey, available to creators, to help make the production of VR video more accessible. And today, we're officially launching our Jump program at the YouTube Spaces in L.A. and NYC and we will it bring to all YouTube Space locations around the globe soon.

We're just beginning to understand what a truly immersive VR experience can bring to fans of YouTube, but we're looking forward to making that future a (virtual) reality.

Kurt Wilms, Senior Product Manager, YouTube Virtual Reality, recently watched "Insane 360 video of close-range tornado near Wray, CO yesterday!"

YouTube Blog

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YouTube Blog


Highlights from tonight’s YouTube Brandcast event: What’s next for Google Preferred

Posted: 05 May 2016 05:33 PM PDT

Tonight, YouTube hosted our fifth annual Brandcast in New York, our digital Newfronts event, where we showcase the best of YouTube to advertisers and agencies. With a little help from Big Bird, the Whip Nae Nae, and Sia, we showed that YouTube is where the world chooses to watch: on mobile alone, we now reach more 18-49 year-olds in the U.S. than any broadcast or cable TV network.1

As a result, our influence is greater than ever. In fact, nearly 60 percent of YouTube subscribers say they'd follow a YouTube creator's advice on what to buy over that of their favorite TV or movie star. And the influence of YouTube stars continues to grow—last year, 6 in 10 of the most influential celebrities among teens were YouTubers, and this year that number jumped to 8 in 10.

To help brands capture some of this momentum, we have a premium content offering called Google Preferred that features creators like Lilly Singh, sWooZie and Laura Vitale. Organized into 13 lineup categories—including Comedy, Music, and Food & Recipes—Google Preferred is easy to buy and gives advertisers access to the most-loved and most-watched content on YouTube. In fact, Google Preferred reaches more people in the U.S. on mobile than all full episode players combined.2 And, we announced at Brandcast that Google Preferred just got better. Here's how:

1. More Can't-Miss Moments With Google Preferred Breakout Videos

Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content—the hottest and fastest-rising videos on YouTube. With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star.

2. More Ease and Relevance with Programmatic Guaranteed for Google Preferred

To make it even easier to be there in the moment viewers are watching, upfront buyers will soon be able to execute their Google Preferred—and Breakout Videos—buy programmatically through DoubleClick Bid Manager. This means all video campaigns (including TrueView, Google Preferred, and cross-exchange) can be managed in one place.

3. More Sports Fans With NBA Highlights on Google Preferred

NBA Commissioner Adam Silver also took to the Brandcast stage to announce that NBA inventory is now part of Google Preferred. Top NBA highlights will surface in Google Search and on YouTube, offering brands access to the NBA's loyal fan base across screens. In addition, the NBA will soon launch two new VR series on YouTube that give viewers a behind-the-scenes look at team arenas and their favorite players.

4. More Great Results for Brands

With new additions like Breakout Videos, Programmatic Guaranteed, and NBA highlights, Google Preferred will keep delivering massive reach, and strong results for brands.

Already this year, among the Google Preferred campaigns we measured, 75 percent drove lifts in consideration3 and 61 percent drove lifts in favorability.4 Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns.5

Results like these have encouraged nearly twice the number of brands in the U.S. to take advantage of Google Preferred in the last year.6

Chime in with your Google Preferred questions and comments on #Brandcast, and check out six questions every brand should consider after Brandcast. We'll post even more content after the show on the Brandcast website.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched "Imagine the Possibilities."

1Google-commissioned Nielsen study U.S., December 2015. Audience Reach among Persons 18-49 for YouTube (mobile only) and 124 individual U.S. cable and broadcast networks (television only).

2Google/Millward Brown Digital Google Preferred Mobile Clickstream Analysis US, October 2015 (Full episode players on mobile browser or app include: Netflix, HBO, Hulu, NBC, Fox, CBS, ABC, sourced from the 20,000 person Mobile Compete Clickstream Panel).

3Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 242 US Google Preferred Consideration Studies.

4Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 44 US Google Preferred Favorability Studies.

5Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 80 US Google Preferred Purchase Intent studies.

6Google data, US, Q1 2016 vs Q1 2015.

YouTube Blog

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YouTube Blog


A new mobile design for your Home

Posted: 26 Apr 2016 10:00 AM PDT

Whether you want to watch hilarious sketch comedy, your favorite vlogger, new let's plays, or music videos, you should be able to see new videos you love every time you visit YouTube—right on your homepage. Starting today, when you open the YouTube app on your iPhone or Android phone, you'll experience a redesigned Home, with a clean and simple format that invites you to discover and enjoy.

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Large, high resolution images make it easy to identify videos you want to watch, and a prominent icon highlights the creator for every video

This isn't just a new coat of paint on the same old Home—we've coupled a fresh design with more relevant personalized recommendations that make it easier to discover videos you'll be excited to watch. The new recommendation system is based on deep neural network technology, which means it can find patterns automatically and keep learning and improving as it goes. Every day, we recommend hundreds of millions of different videos on Home, billions of times, in 76 languages.

One of the biggest improvements is how the system suggests more recent videos and those from the creators you love. People who have tried the new system have spent more time watching fresh videos and content from their Subscriptions.

We hope you'll enjoy your new Home, built just for you!

Brian Marquardt, Product Manager, YouTube Main App, recently watched "Troye Sivan: Youth" and Todd Beaupré, Product Manager, YouTube Discovery, recently watched "M83 - Do It, Try It."

YouTube Blog

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YouTube Blog


One step closer to reality: introducing 360-degree live streaming and spatial audio on YouTube

Posted: 18 Apr 2016 10:30 AM PDT

Growing up as a kid, my favorite basketball player was Magic Johnson. I wanted nothing more than to be able to watch him play in person, but unfortunately I never got the chance. Whether it's a sporting event or a concert or even a family gathering, all of us have had the feeling of wanting to be somewhere we couldn't. But these days, virtual reality and 360-degree video can help get you one step closer to actually being at those places and in those moments. Today, we're taking immersive video even further with 360-degree live streaming on YouTube.

We first launched support for 360-degree videos back in March 2015. From musicians to athletes to brands, creators have done some incredible things with this technology. Now, they'll be able to do even more to bring fans directly into their world, with 360-degree live streaming. And after years of live streaming Coachella for fans around the world who can't attend the festival, this year we're bringing you the festival like never before by live streaming select artist performances in 360 degrees this weekend.

Starting today, we're also launching spatial audio for on-demand YouTube videos. Just as watching a concert in 360 degrees can give you an unmatched immersive experience, spatial audio allows you to listen along as you do in real life, where depth, distance and intensity all play a role. Try out this playlist on your Android device.

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To make sure all creators can tell awesome stories with virtual reality, we've been working with companies across the industry. We're working with companies like VideoStitch and Two Big Ears to make their software compatible with 360-degree live streams or spatial audio on YouTube and more will be available soon. We'll also make 360-degree live streaming and spatial audio technologies available at all YouTube Space locations around the globe, so you can take it for a spin.

What excites me most about 360-degree storytelling is that it lets us open up the world's experiences to everyone. Students can now experience news events in the classroom as they unfold. Travelers can experience faraway sites and explorers can deep-sea dive, all without the physical constraints of the real world. And today's kids dreaming of going to a basketball game or a concert can access those experiences firsthand, even if they're far away from the court. What were once limited experiences are now available to anyone, anywhere, at any time.

Are you ready to never miss a moment again?

Neal Mohan, Chief Product Officer, recently watched "Dub360: Stephen Curry pregame warmup routine."

YouTube Blog

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YouTube Blog


Cure festival FOMO and watch Coachella live exclusively on YouTube - tune in to watch select live performances on April 15-17

Posted: 11 Apr 2016 09:00 AM PDT

Not everyone can make it to the California desert, but that doesn't mean you have to miss out on Coachella. Un-leashed by T-Mobile, music fans around the world can tune into Coachella's YouTube channel on April 15-17 to catch performances of both emerging artists and the biggest acts on the lineup. The live stream will also be available on the YouTube Music app, and on any screen where you can watch YouTube.

 

You can further enhance your experience with several new features on Coachella's YouTube channel for this year's festival:

  • You'll have the freedom to choose from three live stream channels and a video-on-demand hub to see highlights and performance footage throughout the weekend. You can also find this on mobile at CoachellaLive.com.
  • An interactive personalized schedule to customize your live viewing experience. The live stream channel will change automatically based on the artists and bands you select.
  • The Coachella YouTube Channel social feed will incorporate new exclusive highlights and top moments from the festival.

Stay tuned here to find out which artists will be in the live stream and subscribe to Coachella's YouTube channel to watch the latest videos and even relive past performances.

Enjoy!

Ali Rivera, West Coast Head Artist Label Relations recently watched "Conan Driving Lesson," and Brian Anderson, Music Programs Manager, YouTube Music, recently watched "Despacio Soundsystem."

YouTube Blog

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YouTube Blog


An exciting new way to watch 360 videos on YouTube

Posted: 01 Apr 2016 12:26 AM PDT

Over the years, we've received thousands of innovative feature requests from our users. But there's one suggestion we've heard over and over again, and today, we're finally able to make it a reality. 

We're proud to introduce the ability to watch videos on YouTube in 360 degrees —sitting right next to Snoop Dogg.

We call it SnoopaVision.


SnoopaVision is a cutting-edge 360 experience that combines two undeniable trends:
  1. 360 is the future
  2. Snoop Dogg
To get started, just click the SnoopaVision icon in the lower right of any video. Try it now for popular videos like "6ft Man in 6ft Giant Water Balloon" and "Double Rainbow Song," and see the full list at youtube.com/snoopavision.



Sometimes, it's the most obvious ideas that are the best, and that's certainly the case with SnoopaVision.

Ben Relles, Head of YouTube Innovation, recently watched "Crazy Mountain Biker with SnoopaVision" in High Definition (which is also the name of Snoop's new album, coming soon).

YouTube Blog