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Celebrating ten years of Big Game ads on YouTube

Posted: 18 Jan 2017 07:30 AM PST

Every year, a few Big Game ads stand out from the pack and keep us smiling long after the last play … like your daughter's first date, that time Liam Neeson wanted revenge, or the year we met whatever this is.

Today, we're kicking off YouTube AdBlitz for the tenth time, a destination where you can come watch and vote for all your favorite Big Game ads.

To continue to spotlight excellence as part of our AdBlitz program, we've made two key changes. First, in addition to our main list of AdBlitz winners, we'll be recognizing top performers in individual categories, like automotive and food & beverage. Second, we've seen more and more traditional in-game advertisers choose to launch ads around the Big Game versus during the actual broadcast. This year, these spots will also be eligible to compete in AdBlitz.

In honor of AdBlitz's ten-year anniversary, we're also taking a look back at the top 20 Big Game ads from the past nine years that have stood the test of time. Collectively, these ads have racked up more than 440M minutes of watchtime along the way.

Of course as much as we love Big Game ads, they also represent just one slice of all the football-related content people watch on YouTube. Overall, watchtime for football-related content has grown over 90 percent year-over-year.1 Given this huge interest, it's no surprise that the NFL's YouTube channel, which they unveiled two years ago, just passed the 1 billion views mark, a huge achievement.

In looking at the ads that made our top 20 list, we noticed a few things.

The ad your ad could smell like: Iconic ads continue to thrive on YouTube long past their initial release. Some of the most memorable ads from previous years, like Old Spice's "The Man Your Man Could Smell Like" (2010), Ram Trucks' "Farmer" (2013) and GoPro and Red Bull's "Red Bull Stratos - The Full Story" (2014) collectively garnered over 5M views in 2016, years after their original airing. And combined, these ads have driven over 92.5M lifetime views.

Advertisers use the force … of uploading early. Advertisers that upload early do better overall. The share of Big Game ads released on YouTube before game day grew over 200 percent from 2008 to 2016, due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasers. Among YouTube's Top 20 ranking, 90 percent of the ads listed were released on YouTube before the Super Bowl that year, including Volkswagen's "The Force" and Budweiser's "Puppy Love."

Pokemon goes global: Just as the Big Game has become a global moment, so have the ads. Outside the U.S., Super Bowl ad viewership on YouTube has grown over 28x since 2008. In 2016, the three countries outside the U.S. that watched the most Super Bowl ads on YouTube are Canada, the United Kingdom and Russia. Some of the most popular Super Bowl ads internationally included: Pokemon's "#Pokemon20: Pokémon Super Bowl Commercial," Coca-Cola's "Coke Mini (Hulk vs. Ant-Man)," and Heinz's "Wiener Stampede - Extended Cut."

Our full AdBlitz 10-Year Anniversary report is here along with the full list of the top 20 ads of the past nine years. We encourage you to take a look and come up with your own insights. And of course check back with AdBlitz before, during, and after the Big Game to see and vote for this year's additions to the catalog of iconic Big Game ads.

Tara Walpert Levy, Vice President of Agency & Media Solutions, recently watched "NFL 2016: Part One" -- A Bad Lip Reading of the NFL."

1YouTube Data, U.S. Classification as American Football video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, January - November 2016.

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Presidential Inauguration, live on YouTube

Posted: 13 Jan 2017 07:00 AM PST

From conventions to debates to election day, millions of you came to YouTube over the past year to stay informed and engage in a conversation on the 2016 U.S. election.

The results are in and in one week President-elect Trump will take the oath of office. As in 2013, YouTube is live streaming inauguration coverage and this year you can tune into live streams from more news organizations than ever before.

Head to YouTube on Friday, January 20, and choose a news channel to follow the day-long events:


You'll also be able to feel what it's like to be in the center of the action - look out for special coverage from some of the channels above in 360 degrees and amazing 4K quality.

Stay up to speed on U.S. political news, including live coverage, by heading to youtube.com/news.

Brandon Feldman, YouTube News and Politics, recently watched "Presidential History."

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YouTube Blog


Can we chat? Hello Super Chat!

Posted: 12 Jan 2017 10:00 AM PST

We're always trying to help creators share their stories, deepen relationships with their fans and succeed. In order to help out with the business part of the equation, over the last few years we've developed and released several tools to help creators monetize their videos and live streams in a variety of ways.

Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator's attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.

For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money. We're excited to start the Super Chat beta today with a few creators, such as iHasCupquakeGreat Library (buzzbean11) and Alex Wassabi. And we plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.

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As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.

We are super (get it ;) excited to see how our new creator funding tool keeps the conversation going.

Barbara Macdonald, Product Manager, recently watched "David S. Pumpkins."

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YouTube Blog


‘Bennie and the Jets,’ ‘Rocket Man,’ ‘Tiny Dancer’ and You

Posted: 10 Jan 2017 08:00 AM PST

Ever wanted to direct a music video? How about a video for some of the most loved songs ever written? And then collaborating on that vision with one of entertainment's most imaginative minds? Well then step up and see if you can make "The Cut."

"Elton John: The Cut Supported by YouTube" is a global competition to create the official music videos for three of the legendary singer's most iconic songs—"Bennie and the Jets," "Rocket Man" and "Tiny Dancer."

Dreamworks Animation CEO Jeffrey Katzenberg ("Shrek," "Madagascar," "Kung Fu Panda," "Monsters vs. Aliens," "How to Train Your Dragon") Grammy Award-winning video director Melina Matsoukas (Beyonce's "Formation"; Rihanna's "We Found Love") and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) "Moonlight," will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to these hits.

Entries officially opened to the public on Jan. 9, 2017, and close on January 23, so now is the time to get started!

Entries will require different artistic elements for each music video entry—submissions for "Rocket Man" should feature animation, "Tiny Dancer" should be live-action, and "Bennie and the Jets" should feature choreography.

Need inspiration?

YouTube creators Kurt Hugo Schneider, PES and Parris Goebel, who will shortlist the entries and present their selections to the judges, will put together some inspirational videos to kick things off.

PES, an Oscar- and Emmy-nominated filmmaker, gives some inspirational examples of how he would apply his unique stop-animation style to "Rocket Man."

The competition is open to anyone over 16, subject to local terms and conditions. To find out more about "Elton John: The Cut," supported by YouTube, and how to enter, please visit https://thecut.eltonjohn.com/.

Good luck!

Maya Amoils, Product Marketing Manager, YouTube, recently watched "James Corden Auditions for James Arthur."

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New Creators for Change ambassadors and resources are here!

Posted: 12 Dec 2016 02:50 PM PST

Back in September, we launched YouTube Creators for Change, a global initiative dedicated to amplifying (and multiplying) the voices of YouTube creators who tackle division and hate with videos and stories of hope, connection, and understanding. And as 2016 comes to a close, we're proud to say that YouTube Creators for Change is growing.

We've established local Creators for Change initiatives in Australia, France, Germany, and Turkey, bringing together creators who have uploaded thousands of videos about countering hate through unity. We've opened up sets at YouTube Spaces in New York and Los Angeles where creators will record the first video-based StoryCorps interviews. And today, we're thrilled to introduce our five newest Creators for Change ambassadors: All India Bakchod (India), Cameo Project (Indonesia), Dina Torkia (United Kingdom), Franchesca Ramsey (United States) and John Green (United States). You can learn more about these inspiring creators at the Creators For Change website, which launches today, too!



These new ambassadors will join the six existing ambassadors in engaging their communities on topics like hate speech, xenophobia, and extremism. And to do our part, we're equipping each one of them with a $25,000 grant to use toward a social impact project of their choice. In fact, this past weekend John Green donated his grant to charity in connection with Project for Awesome, a live-streamed annual fundraiser that brings together video creators from all over the world who support charities that, as the vlogbrothers say, "decrease world suck."

In the coming months, our 11 ambassadors will also help us choose creators who are already making their voices heard on social issues that matter to them. And as part of our original $1M commitment, each of these emerging creators will be given equipment and production grants. They'll also receive mentorship support from the program ambassadors and an opportunity to participate in educational workshops at our YouTube Spaces.

Finally, to help all those creators who want to use their voices and videos to take on topics they care about, we've collaborated with Upworthy to create a helpful series of best practices for creating effective social-change videos.

 

You can find this video, information on all our ambassadors and more on the YouTube Creators for Change website. So check it out! And stay tuned for more updates in the coming months.

Juniper Downs, Head of YouTube Public Policy, recently watched "This Christian community opened its heart to new Muslim neighbors."

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Drumroll, please … the top YouTube ads of 2016

Posted: 07 Dec 2016 10:00 AM PST

What do cultural relevance, empowerment and mobile all have in common? Each is a prominent theme throughout the 2016 Year-End YouTube Ads Leaderboard - our annual look at the most watched and engaging ads of the year globally. Once again, advertisers delivered spots that took us on a rollercoaster of emotions, ranging from laughter to inspiration to "awwww...," compelling viewers to both watch and share.

As we reflect on this year's list, we see ads like Mountain Dew's #puppymonkeybaby that added to the cultural conversation (because who doesn't love puppies, monkeys and babies??), while spots from Always and Pokemon evoked a "can-do" spirit.

Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End Leaderboard, 81 percent of watch time came from mobile devices, with over 205 million combined mobile views.

And now, for your viewing pleasure, the top 10 ads of 2016 on YouTube:

  1. Official Mobile Strike Super Bowl 50 TV Commercial | Arnold's Fight [EXTENDED Edition]
  2. Knorr #LoveAtFirstTaste
  3. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
  4. Samsung Galaxy S7 and S7 edge: Official Introduction
  5. Clash Royale: Theme Song (Official TV Commercial)
  6. Mountainn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
  7. Always #LikeAGirl – Keep Playing
  8. The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
  9. #Pokemon20: Pokémon Super Bowl Commercial
  10. Skittles: "The Portrait" w/ Steven Tyler. Super Bowl 50 Commercial

Meredith Argeris, YouTube Marketing, recently watched "John Lewis Christmas Advert 2016 - #BusterTheBoxer."

#YouTubeRewind: Celebrating what you watched, shared, and created in 2016

Posted: 07 Dec 2016 10:14 AM PST

2016 was the year of the challenge. You did the running man, you caught 'em all, you took a moment to stand still, you layered … and layered … and layered. We think it's fair to say, you crushed it.

Now 2016 is coming to an end, and you know what that means … it's time for #YouTubeRewind.

This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.



Feel like a YouTube expert? Take our Rewind quiz to see how many trends and creators you can spot.

It's also time to announce the top trending videos and music videos from 2016, according to time spent watching, sharing, commenting, liking and more. From Japanese comedy and European soccer to big celebrity moments and some of YouTube's most popular faces, this year's top trending videos represent the amazing variety of creativity shared on YouTube every day.

Collectively these 10 videos have 550 million views and were watched for over 25 million hours. The channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create.
  1. Adele Carpool Karaoke
  2. Pen-Pineapple-Apple-Pen/PIKO-TARO
  3. What's inside a Rattlesnake Rattle?
  4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
  5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016
  6. Water Bottle Flip Edition | Dude Perfect
  7. Channing Tatum & Beyonce's "Run The World (Girls)" vs. Jenna Dewan-Tatum's "Pony" | Lip Sync Battle
  8. Donald Trump: Last Week Tonight with John Oliver (HBO)
  9. THE $21,000 FIRST CLASS AIRPLANE SEAT
  10. Brothers Convince Little Sister of Zombie Apocalypse
In music, 2016 seemed to be all about "work," with Fifth Harmony landing the year's top music video (and more than a billion views) and Rihanna scoring the biggest audience in the first 24 hours for a YouTube music video in 2016.
  1. Fifth Harmony - Work from Home ft. Ty Dolla $ign
  2. Calvin Harris - This Is What You Came For (Official Video) ft. Rihanna
  3. Hasta el Amanecer - Nicky Jam | Video Oficial
  4. The Chainsmokers - Closer (Lyric) ft. Halsey
  5. Rihanna - Work (Explicit) ft. Drake
  6. Mike Posner - I Took A Pill In Ibiza (Seeb Remix) (Explicit)
  7. Sia - Cheap Thrills (Lyric Video) ft. Sean Paul
  8. ZAYN - PILLOWTALK
  9. Coldplay - Hymn For The Weekend (Official video)
  10. twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]
For even more end-of-the-year awesomeness, check out the YouTube Rewind channel.

Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched "Ultimate 2016 Rewind Challenge."

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A billion reasons to celebrate music on YouTube

Posted: 06 Dec 2016 06:00 AM PST

Last year was a bright one for music—after several tough years of declining revenues, the industry started growing again, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another powerful driver of revenue. In fact, in the last 12 months, YouTube has paid out over $1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.

And this is just the beginning. As more advertising dollars shift from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.

At a time when there's never been more competition for attention, fans can't get enough good music. It is clear that this creative industry has two strong engines of growth -- subscriptions and advertising -- and we are honored to be a part of it.

Robert Kyncl, Chief Business Officer, recently watched "The Hamilton Mixtape Performance Live Stream."

YouTube Blog