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Another great slate of shows and movies coming from top creators to YouTube Red

Posted: 23 Jun 2016 05:31 PM PDT

If we ask our creators, most of them will tell you that there's a project, an idea, a collaboration, or a vision that they've always wanted to bring to life. YouTube has helped them achieve incredible things—build a fanbase, gain exposure, even earn serious money—but sometimes, they dream of something more.

Late last year we launched YouTube Red Originals for exactly that reason. We wanted to help our creators realize their ambitions on the platform where their community already lives.

With nine projects launched so far—including "Scare PewDiePie," "Foursome" and "MatPat's Game Lab" —we're seeing fans sign up, tune in, binge and share their enthusiasm with their friends. Our original series and movies are one of the leading drivers of YouTube Red subscriptions, with viewership that rivals similar cable shows.

We're also seeing creators featured in YouTube Red Originals get a boost in subscribers and watchtime on their main channels, with most of this watchtime coming from viewers who haven't watched that creator's content before. It turns out that there's a virtuous cycle from YouTube Red that actually supports their existing channel on YouTube.

We're also seeing fans consume these series and films in unexpected ways. Over half of the time spent watching Red Originals is happening on people's mobile phones. Maybe that's why the social buzz around YouTube Red Originals is so large. "A Trip to Unicorn Island" earned more Twitter mentions and impressions at launch than "Unbreakable Kimmy Schmidt," "House of Cards" and "True Detective" saw when they were released.

Based on the success we've seen so far, we're thrilled to announce our latest slate of YouTube Red Originals.

RENEWALS:
"SCARE PEWDIEPIE" - SEASON 2: Produced by Maker Studios, the creator and executive producers of "The Walking Dead" franchise from Skybound Entertainment, and Felix Kjellberg under the Revelmode banner, the second season of the reality adventure series, "Scare PewDiePie," promises even more thrills and chills.

"FOURSOME" - SEASON 2: Produced by AwesomenessTV, the second season of "Foursome" returns to YouTube Red following Andie's adventures in the high school dating world. We meet a brand new Andie, a new era of extracurricular hooking up and high school awkwardness.

UNTITLED SMOSH MOVIE: After releasing the episodic series "Part Timers" on YouTube, Smosh is coming back for a feature-length comedy on YouTube Red. Luckless Charlie (Anthony Padilla) moves into a new apartment, only to find he has a roommate: a self-centered ghost named Max (Ian Hecox). Max makes Charlie's life a living hell, until they learn that the only way Max can get into heaven is by working together.

NEW TO YOUTUBE RED:
"STEP UP" SERIES: "Step Up," a fan favorite dance film franchise that launched the career of Channing Tatum, transitions to a new series with a heart-pounding, sexy, music-filled and dramatic look at dancers in a contemporary performing arts school. Adam Shankman, Jennifer Gibgot and Meredith Milton, all producers of the original "Step Up" films, will executive produce the series, along with Channing Tatum and Jenna Dewan Tatum, who both co-starred in the original "Step Up" film.

"RHETT & LINK'S BUDDY SYSTEM": In this new scripted comedy series, Rhett & Link must go out of their way to regain control of their internet empire from their mutual co-ex-girlfriend who is now an evil Infomercial Queen holding a very big secret over their heads. The series also features "Saturday Night Live" alums Molly Shannon and Chris Parnell, as well as Leslie Bibb and Page Kennedy.

DAN & PHIL TOUR DOCUMENTARY: Top YouTube comedy stars, Dan Howell and Phil Lester are taking their fans inside their latest world tour, "The Amazing Tour Is Not On Fire." With hilarious anecdotes, sketches, and lots of surprises for their fans, we're bringing Dan and Phil's successful live stage show exclusively to YouTube Red. They'll also be giving audiences a behind-the-scenes look with a documentary about the making of the tour.

"VLOGUMENTARY": Executive produced by award-winning filmmaker Morgan Spurlock, Maker Studios, and Shay "ShayCarl" Butler, "Vlogumentary" provides a personal, intimate lens into the world of some of YouTube's biggest creators and demonstrates the power of the platform in shaping the lives of creative voices, their audiences and the media landscape.

UNTITLED ANIMATED SERIES: 3BLACKDOT and its top YouTube creators SeaNanners, TheMrSark and VanossGaming star in an animated comedy series, helmed by Michael Rowe, Emmy Award-winning writer of "Futurama" and "Family Guy," about a team of ill-equipped paranormal investigators who struggle to unfold the mysteries of the paranormal universe for their desperate clients.

UNTITLED MICHAEL STEVENS PROJECT: In this new educational series, Vsauce creator Michael Stevens will take a deeper look into the human mind, using real subjects, including himself and special guests, to show some of the most mind-blowing, important and least understood aspects of human nature.

Susanne Daniels, Global Head of Original Content, recently watched the first episode of "Escape the Night with Joey Graceffa."

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YouTube Blog


Celebrating the inspiring voices who are #ProudToBe

Posted: 21 Jun 2016 10:00 AM PDT

Over the past 11 years, people around the world have turned to online video as a rich medium to help explore, share, and celebrate who they are. It makes us incredibly proud that over these years, YouTube has also become a platform where the LGBTQ community can express themselves, start new conversations, and create solidarity around the globe.

From commemorating Pride parades to opening up about transitions and explaining the ABCs of LGBT, YouTube is a place where anyone can belong no matter who they are or who they love. That is why today we want to help people honor and celebrate who they're #ProudToBe:


Now, more than ever, it's important that we help accept, love, and celebrate one another. In the wake of the tragic events in Orlando, we stand together in support of the LGBTQ community. We stand together with everyone who has the courage to own and share their identity. We stand together to show the power of solidarity, the power of love, the power of pride. To those beautiful and brave voices who continue to make YouTube the vibrant, diverse and empathetic community it is, we are #ProudToBe with you.

The YouTube Team recently watched "LoveExists / We are #OrlandoUnited."

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YouTube Blog


Introducing YouTube Director: A suite of video ad creation products for businesses

Posted: 15 Jun 2016 08:00 AM PDT

Whether it's for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.

But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we're launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.

Make a video ad right from your phone

With the free YouTube Director for business app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the The Barber Shop Club in Los Angeles, are already seeing positive results with YouTube Director.

Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody's business saw a significant increase in potential customers being able to remember and recognize his ad.2

We challenged five business owners—including Woody—to create a video ad in 20 minutes or less. Watch what happened and download the app to give it a try.



Get a professional to make your video ad

In select U.S. cities, we're also offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and coming to more cities soon.

Is your business an app? We can create a video ad for you too

YouTube Director automated video creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.

No matter what kind of business you're in, getting started with advertising on YouTube just became a whole lot easier. We can't wait to see what you make. Happy filming.

Max Goldman, Product Manager, YouTube Director, recently watched "YouTube Director Video Challenge."


1 Google Data, 2016

2 Woody's YouTube Director video ad for The Barber Shop Club drove a 73 percent increase in ad recall among target customers on YouTube, and a 56 percent lift in brand awareness (AdWords Brand Lift Study, June 2016)

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YouTube Blog


YouTube creators meet Pope Francis to discuss promoting understanding and empathy

Posted: 29 May 2016 09:30 AM PDT

YouTube has helped millions of people see that we have a lot in common, despite our differences. Building these bridges can start with a simple conversation, and over the past 11 years, we've seen YouTube creators use the power of video to do just that. From Hayla Ghazal encouraging women in the Middle East and around the world to speak up, to Dulce Candy sharing her own story as an undocumented immigrant and military veteran, creators from around the world have used our platform to express themselves, encourage new perspectives, and inspire solidarity within global fan bases.

We want to continue empowering people to come to YouTube to tell stories and form connections that encourage empathy and understanding between diverse communities.

That's why today 11 international YouTube creators met with Pope Francis, who cares deeply about bringing young people together. This first-of-its-kind dialogue took place during the VI Scholas World Congress, which the Pope created to encourage peace through real encounters with youth from different backgrounds.

The YouTube creators who participated in this conversation represent more than 27 million subscribers globally. They come from ten different countries and diverse religious backgrounds: Louise Pentland (United Kingdom), Lucas Castel (Argentina), Matemática Río (Brazil), Hayla Ghazal (United Arab Emirates), Dulce Candy (United States), Matthew Patrick (United States), Jamie and Nikki (Australia and Sudan/Egypt), Greta Menchi (Italy), Los Polinesios (Mexico) and anna RF (Israel).



During the conversation with the Pope, these creators raised topics that they are passionate about as role models, including immigrant rights, gender equality, loneliness and self-esteem, and greater respect for diversity of all kinds.

We're inspired by the many conversations these creators have sparked throughout their YouTube journeys. To hear more about what they discussed at the Vatican today, tune in to each of their channels for personal videos in the coming weeks. We hope to continue helping people share their stories - the more we can all understand, the more we can come together as a global community.

Juniper Downs, Head of Policy for YouTube, recently watched "I am a Muslim, hug me if you trust me."

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YouTube Blog


YouTube brings E3 to you wherever you are

Posted: 24 May 2016 10:42 AM PDT

Last year, millions of gamers came together on YouTube for the Electronic Entertainment Expo (E3). We watched as Bethesda unveiled "Fallout 4," and many of us had our prayers answered when Square Enix shared a first look at the "Final Fantasy VII" remake. For more than a few gamers, E3 is the must-see gaming event of the year, an annual moment that defines the industry (and our collective wallets) for the coming 12 months.

YouTube will give gamers around the world front-row access to everything E3 again this year with dozens of live streams scheduled throughout the week. To make moments like this even better, we are launching event pages in YouTube Gaming, which serve as destinations for watching the biggest gaming and eSports events. Kicking things off, we'll have a unique event hub for E3, available at gaming.youtube.com/e3 in June.

A home for live streams and on-demand videos, the YouTube Gaming E3 hub will put all our E3 coverage in one place. You'll be able to browse videos and streams, chat live with fellow gamers, vote for your favorite trailers in the legendary Trailer Battle, and catch up on announcements you might have missed.

E3 Event Page Blog Mock.png


Coverage begins on Sunday, June 12, with early press conferences from EA and Bethesda. Stay tuned on YouTube after the press conferences because you won't want to miss post-coverage from our friends at Rooster Teeth - who will be streaming from the conference throughout the week.

The play-by-play coverage continues on Monday, June 13 at 9 a.m. PT, with YouTube Live at E3, an exclusive 12-hour stream hosted by Geoff Keighley and brought to you by Samsung. Live at E3 will bring you the live coverage of press conferences you crave along with developer interviews, live let's plays of new games you won't find anywhere else, and surprise guests like MatPat, iHasCupquake and CaptainSparklez.


Speaking about MatPat, if you're in L.A. before E3, make sure to stop by the YouTube Space LA for a fan event on June 8 and a peek at MatPat's Game Lab. RSVP here.

See you at E3!

Ryan Wyatt, Global Head of Gaming Content, recently watched "Game Lab: TEST Games In Real Life then EXPERIENCE them in VR!"

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A YouTube experience like nothing you've seen before

Posted: 19 May 2016 10:04 AM PDT

Ever wish you could swim with sharks, ride in an Indy Car, or go on a world tour? Well, later this year you'll be able to experience these events and more as if you were really there with the YouTube VR app.

For more than a year, we've been adding support for new video and audio formats on YouTube like 360-degree video, VR video and Spatial Audio. These were the first steps on our way toward a truly immersive video experience, and now we're taking another one with the YouTube VR app for Daydream, Google's platform for high-quality mobile virtual reality, announced today at Google I/O.

We're creating the YouTube VR app to provide an easier, more immersive way to find and experience virtual reality content on YouTube. It also comes with all the YouTube features you already love, like voice search, discovery, and playlists, all personalized for you, so you can experience the world's largest collection of VR videos in a whole new way.

And thanks to the big, early bet we made on 360-degree and 3-D video, you will be able to see all of YouTube's content on the app—everything from classic 16x9 videos to 360-degree footage to cutting-edge VR experiences in full 3-D. Whether you want a front row seat to your favorite concert, access to the best museums in the world, or a midday break from work watching your favorite YouTube creator, YouTube VR will have it all.

To bring even more great VR content onto YouTube, we've been working with some amazing creators to experiment with new formats that offer a wide range of virtual experiences. We're already collaborating with the NBA, BuzzFeed and Tastemade to explore new ways of storytelling in virtual environments that will provide valuable lessons about the way creators and viewers interact with VR video. Stay tuned!

We've also been working with camera partners to make Jump-ready cameras, such as the GoPro Odyssey, available to creators, to help make the production of VR video more accessible. And today, we're officially launching our Jump program at the YouTube Spaces in L.A. and NYC and we will it bring to all YouTube Space locations around the globe soon.

We're just beginning to understand what a truly immersive VR experience can bring to fans of YouTube, but we're looking forward to making that future a (virtual) reality.

Kurt Wilms, Senior Product Manager, YouTube Virtual Reality, recently watched "Insane 360 video of close-range tornado near Wray, CO yesterday!"

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Highlights from tonight’s YouTube Brandcast event: What’s next for Google Preferred

Posted: 05 May 2016 05:33 PM PDT

Tonight, YouTube hosted our fifth annual Brandcast in New York, our digital Newfronts event, where we showcase the best of YouTube to advertisers and agencies. With a little help from Big Bird, the Whip Nae Nae, and Sia, we showed that YouTube is where the world chooses to watch: on mobile alone, we now reach more 18-49 year-olds in the U.S. than any broadcast or cable TV network.1

As a result, our influence is greater than ever. In fact, nearly 60 percent of YouTube subscribers say they'd follow a YouTube creator's advice on what to buy over that of their favorite TV or movie star. And the influence of YouTube stars continues to grow—last year, 6 in 10 of the most influential celebrities among teens were YouTubers, and this year that number jumped to 8 in 10.

To help brands capture some of this momentum, we have a premium content offering called Google Preferred that features creators like Lilly Singh, sWooZie and Laura Vitale. Organized into 13 lineup categories—including Comedy, Music, and Food & Recipes—Google Preferred is easy to buy and gives advertisers access to the most-loved and most-watched content on YouTube. In fact, Google Preferred reaches more people in the U.S. on mobile than all full episode players combined.2 And, we announced at Brandcast that Google Preferred just got better. Here's how:

1. More Can't-Miss Moments With Google Preferred Breakout Videos

Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content—the hottest and fastest-rising videos on YouTube. With the launch of Google Preferred Breakout Videos in the U.S., brands can be there alongside the next breakout star.

2. More Ease and Relevance with Programmatic Guaranteed for Google Preferred

To make it even easier to be there in the moment viewers are watching, upfront buyers will soon be able to execute their Google Preferred—and Breakout Videos—buy programmatically through DoubleClick Bid Manager. This means all video campaigns (including TrueView, Google Preferred, and cross-exchange) can be managed in one place.

3. More Sports Fans With NBA Highlights on Google Preferred

NBA Commissioner Adam Silver also took to the Brandcast stage to announce that NBA inventory is now part of Google Preferred. Top NBA highlights will surface in Google Search and on YouTube, offering brands access to the NBA's loyal fan base across screens. In addition, the NBA will soon launch two new VR series on YouTube that give viewers a behind-the-scenes look at team arenas and their favorite players.

4. More Great Results for Brands

With new additions like Breakout Videos, Programmatic Guaranteed, and NBA highlights, Google Preferred will keep delivering massive reach, and strong results for brands.

Already this year, among the Google Preferred campaigns we measured, 75 percent drove lifts in consideration3 and 61 percent drove lifts in favorability.4 Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns.5

Results like these have encouraged nearly twice the number of brands in the U.S. to take advantage of Google Preferred in the last year.6

Chime in with your Google Preferred questions and comments on #Brandcast, and check out six questions every brand should consider after Brandcast. We'll post even more content after the show on the Brandcast website.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched "Imagine the Possibilities."

1Google-commissioned Nielsen study U.S., December 2015. Audience Reach among Persons 18-49 for YouTube (mobile only) and 124 individual U.S. cable and broadcast networks (television only).

2Google/Millward Brown Digital Google Preferred Mobile Clickstream Analysis US, October 2015 (Full episode players on mobile browser or app include: Netflix, HBO, Hulu, NBC, Fox, CBS, ABC, sourced from the 20,000 person Mobile Compete Clickstream Panel).

3Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 242 US Google Preferred Consideration Studies.

4Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 44 US Google Preferred Favorability Studies.

5Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 80 US Google Preferred Purchase Intent studies.

6Google data, US, Q1 2016 vs Q1 2015.

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