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YouTube Blog |
| Drumroll, please … the top YouTube ads of 2016 Posted: 07 Dec 2016 10:00 AM PST What do cultural relevance, empowerment and mobile all have in common? Each is a prominent theme throughout the 2016 Year-End YouTube Ads Leaderboard - our annual look at the most watched and engaging ads of the year globally. Once again, advertisers delivered spots that took us on a rollercoaster of emotions, ranging from laughter to inspiration to "awwww...," compelling viewers to both watch and share. As we reflect on this year's list, we see ads like Mountain Dew's #puppymonkeybaby that added to the cultural conversation (because who doesn't love puppies, monkeys and babies??), while spots from Always and Pokemon evoked a "can-do" spirit. Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End Leaderboard, 81 percent of watch time came from mobile devices, with over 205 million combined mobile views. And now, for your viewing pleasure, the top 10 ads of 2016 on YouTube:
Meredith Argeris, YouTube Marketing, recently watched "John Lewis Christmas Advert 2016 - #BusterTheBoxer." |
| #YouTubeRewind: Celebrating what you watched, shared, and created in 2016 Posted: 07 Dec 2016 10:14 AM PST 2016 was the year of the challenge. You did the running man, you caught 'em all, you took a moment to stand still, you layered … and layered … and layered. We think it's fair to say, you crushed it. Now 2016 is coming to an end, and you know what that means … it's time for #YouTubeRewind. This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too. Feel like a YouTube expert? Take our Rewind quiz to see how many trends and creators you can spot. It's also time to announce the top trending videos and music videos from 2016, according to time spent watching, sharing, commenting, liking and more. From Japanese comedy and European soccer to big celebrity moments and some of YouTube's most popular faces, this year's top trending videos represent the amazing variety of creativity shared on YouTube every day. Collectively these 10 videos have 550 million views and were watched for over 25 million hours. The channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create.
Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched "Ultimate 2016 Rewind Challenge." |
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