YouTube Blog

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YouTube Blog

Celebrating the creativity of YouTube’s Partners

Posted: 26 Jul 2011 04:28 PM PDT

College friends make trick basketball shots into a career. A small blender company gets international attention by blending glow sticks and iPads. A musician goes from bagging groceries to beatboxing around the world. One of the most inspiring things about YouTube is the way people across the U.S. and around the world use it as a way to express their passions—and to turn those passions into careers.

There are more than 20,000 people in the YouTube Partner Program, and numerous other companies and organizations use YouTube to draw attention to their causes and promote their businesses. Hundreds of people are making six-figure incomes on the site, enabling them to hire editors and producers and create even more original content. We're helping our Partners grow their careers by running programs like YouTube NextUp and Creator Institute, and working to make the site a better and better place for people to grow businesses and build audiences.


To shine a light on the many inspiring things happening on YouTube, we've put together a report sharing the stories of 20 YouTube Partners who are changing lives, businesses and in some cases, history. You can download a PDF version of "YouTube: Celebrating the next generation of creative video" or visit it online at youtube.com/awesomeytpartners. YouTube is a very special place because of the passion of our Partners and the positivity they bring, and we hope you'll find these stories as uplifting as we do.

Tom Pickett, director of content operations and online creators, recently watched "WWII hero and alumnus Louis Zamperini visits USC Annenberg class."

Music Tuesday: Bjork, Mick Jagger and bidding farewell to Amy Winehouse

Posted: 26 Jul 2011 09:59 AM PDT

The death of Amy Winehouse on Saturday has dominated music headlines. This week on youtube.com/music, we commemorate her talent and mourn her passing, while also turning our gaze to a famous rocker's birthday and a video premiere.

RIP Amy Winehouse
Amy Winehouse came into the music world as a singer-songwriter who had the phrasing of a world-class jazz singer and the swagger of a hip-hop star. She left it as a tragedy and cautionary tale. Winehouse was just 27 years old when she died—the same age as Jimi Hendrix, Janis Joplin and Jim Morrison. It's both auspicious and grim company to keep, and Ms. Winehouse fulfilled both attributes, grabbing the world's attention with her ferociously good music (which succeeded, in no small part, thanks to the contributions from her borrowed band The Dap-Kings) and then slowly squandering that attention with increasingly addled behavior that was fueled by her multiple addictions.

After the story fades, the music will remain. People may think of the bravado-laden "Rehab" as her signature song, but the flipside of Winehouse's bravado was intense vulnerability, which you hear in spades on wonderful songs like "Love Is A Losing Game" or the deceptively upbeat "He Can Only Hold Her." To pay homage to Winehouse, we shied away from her official music videos and looked for live performances that let you experience her towering talent more directly -- as well as her charm and humor.



Happy Birthday, Mick
Rock's most dynamic frontman turns 68 years old today. We salute the Jagger-meister with a playlist of videos capturing his onstage antics through the years.



Bjork "Crystalline" video premiere
The Icelandic singer has made a career of subverting expectations and pushing boundaries, so it's no surprise that her upcoming album Biophilia is in fact not an album but an app that's due out in September. You can chew on that, or you can check out her mystical new video for "Crystalline," which debuts with us today.



Sarah Bardeen, Music Community Manager, recently watched "The DL - Amy Winehouse 'Valerie' Live."

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