YouTube Blog

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YouTube Blog

Welcoming the next generation of cooking and fitness trainer stars

Posted: 08 Nov 2011 09:02 PM PST

Thinking of searching YouTube for a cooking recipe this holiday season? Want some videos to help you achieve that New Year's fitness resolution? You're in good company. Searches on YouTube for cooking recipes spike around the end of every year, and searches for fitness exercises spike just around the start of the new year.

We have partners who are doing amazing things with food and fitness, and to supercharge their careers, we created the YouTube Next Chef and the YouTube Next Trainer programs. We'd like to introduce you to the first class of partners who'll be attending a 12-week course via Google+ Hangouts and receiving a $15,000 equipment and promotional package, all to help them share their passion for food or fitness on YouTube with you.

YouTube Next Chef
The partners of the YouTube Next Chef class include self-taught chefs, cookbook authors, former restaurant owners and more. Their culinary styles range from making a full meal with just one pot to vegan desserts to gourmet on a budget, and represent five countries around the world. These partners will be taught by the finest folks in culinary arts, including editors from CHOW.com, YouTube Partners like Rob Nixon, and industry experts like Lee Allison.



YouTube Next Trainer
If fitness is your goal, our YouTube Next Trainers are here to help. This international group can teach you exercises using city landscapes, fitness routines made for athletes, safe parkour training exercises, pilates made simple and more. Expect to see these partners get top tier training from our featured mentors Billy Blanks, YouTube Partners like DeStorm, and industry experts like Julie DelaBarre.



Stay tuned for weekly videos starting Nov 15 for YouTube Next Chef and Nov 23 for YouTube Next Trainer.

Austin Lau, YouTube Creator Programs, recently watched "The Coolest Extreme Skiing Dudes."

Music Tuesday: Lateef the Truthspeaker and more

Posted: 08 Nov 2011 10:30 AM PST

It's been a busy week on youtube.com/music, with video premieres from Kings of Convenience and Kina Grannis, a Q&A with Florence (+ The Machine) Welch, and a look at the strangely growing world of singing athletes. We also celebrated what happens when dance troupes team up with musicians. This week we turn to a new album by an alternative rapper, a suite of videos directed by musicians, and another video premiere.

Lateef the Truthspeaker
The Oakland, California-based rapper released a mixtape earlier this month, and he now returns with a new album, FireWire, that stretches the boundaries of rap so far they may actually snap. As one-half of the influential duo Latryx, Lateef has been an integral part of the region's hip-hop scene for years, co-founding the underground hip-hop label SoleSides, which launched the likes of DJ Shadow and Blackalicious, and which would later become the equally prestigious Quannum. As Oakland garners national press for its contentious Occupy protests, this son of two Black Panthers shares a musical guide to the sounds of his native city.



Self-Directed Videos
Creativity knows no boundaries -- if you're somebody who needs to create, you'll find a way, never mind the medium. Today we take a look at what happens when musicians get on the other side of the cameras and start directing their own videos. Froth-pop star Enrique Iglesias delivers a surprisingly funny, off-the-cuff video for "I Like How It Feels" which features a lot of celebrity cameos (because who else does Enrique hang out with, right?), while more under-the-radar artists like Oakland rapper Casual, indie's darling tUnE-yArDs and beatmaker Raleigh Moncrief deliver videos that are by turns jumpy, dreamy, and charming -- and always original.



Jonathan Coulton: Nemeses
If you don't know Jonathan Coulton, think tech. The guy was a computer programmer before he became a musician, and his jokey songs have explored the pain of being a "code monkey" and other sci-fi/geek concerns. But after an extended hiatus from music, he was coaxed back in by John Flansburgh of They Might Be Giants, who convinced him to up the musicality quotient and try new things -- like duets and recording with a full band. (Flansburgh also produced the new album, Artificial Heart.) Check out the debut single, which hides a snarky heart inside its congenial pop-rock clothes.



Sarah Bardeen, Music Community Manager, recently watched "Akron/Family - So It Goes."

Martha Stewart visits Google

Posted: 08 Nov 2011 07:05 AM PST

Cross posted from the Official Google Blog.

Martha Stewart is a phenomenon. Each month, more than 37 million readers, users, viewers and listeners tune in to Martha in order to learn how to cook, entertain, garden, decorate, craft and organize to celebrate everything from holidays, to weddings, to everyday living. Martha hosted me most graciously in her studio last December, so my team and I were delighted to welcome Martha to Google last Friday as part of our Authors@Google series.

Martha may be our most prolific Author@Google visitor yet. On November 1, Martha's Entertaining: A Year of Celebrations was published as her 75th(!) book. During her visit, Martha and I sat down to talk about her new book as well as how technology has affected her brand and business (she was an early adopter of Google+), the early days of her media empire, her advice for entrepreneurs and her most memorable Thanksgivings. We also chatted a bit about the upcoming holidays. Insightful, refreshing, candid and charming, it was a delight to speak with Martha and hear her story.

The full interview is below—complete with tips on how to fold fitted sheets!—and can also be found on our YouTube page.



Marissa Mayer, VP, Product Management, recently watched "Coffee Granita with Hugh Jackman."

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