YouTube Blog

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YouTube Blog

Sing it! YouTube opens the door for more songwriters, publishers and content creators

Posted: 05 Jun 2012 12:00 PM PDT

On YouTube, musical artists and acts from the established to the experimental can share their talent, find new fans, and sing their hearts out. And we're committed to making sure their works can reach the widest audience, and that the singers and songwriters will continue to be appropriately compensated for these works that we all love so much.

Today we're happy to share that we've reached publishing deals with BMG Rights Management, Christian Copyright Solutions, ABKCO Music, Inc., Songs Music Publishing, Words & Music, Copyright Administration, Music Services, Reservoir Media Management, and Songs of Virtual - which means more of the great music you all love on YouTube, and more opportunities for artists to make money. These publishers represent works from artists like Adele, Cee Lo Green, Foo Fighters, The Rolling Stones, Sam Cooke, and many others.

Our Content ID system allows music publishers to identify the works of songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community's creativity yields. Content ID is used today by 3,000+ partners including every major US music publisher, record label, network broadcaster, and movie studio.

These new deals, along with the licenses from the many publishers who have opted in to last year's deal with the NMPA / Harry Fox Agency, will allow us to monetize nearly all of the user generated videos with music on YouTube. Why is this important? When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, then the publishers, the songwriters they represent, and the record labels and artists using their compositions, all make money - so they can reinvest in their careers and keep making great music, and the music industry can thrive.

Elizabeth Moody, head of strategic partner development, YouTube Music, recently watched "Of Monsters and Men, Little Talks, Live from Music Hall of Williamsburg, 4/5/12."

Help these non-profit “On The Rise” nominees reach the homepage

Posted: 05 Jun 2012 09:34 AM PDT

Each month, we identify four YouTube partners whose channels have recently experienced significant growth but haven't yet reached the 100,000 subscriber count for our On The Rise program. This month's featured partners still have a ways to go to hit that mark, but we're excited about the impact they've had on - and beyond - YouTube. Each of our June nominees represents a non-profit organization fighting for an important cause: strengthening art knowledge and creative thinking, finding a cure for cancer, preventing crisis and suicide among LGBTQ youth, and ending world hunger.

And these partners could use your help in a few different ways! As you learn more about these organizations, you can help spread awareness about the causes they represent so they can have an even greater impact. You can also help them grow their YouTube presence, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite in the top right corner of this blog. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.

In past months past on the rise nominees, partners like Strskillschool and jakatak69 have gained many subscribers thanks to your support. The poll will be open until June 12th at 5pm PT, so don't forget to vote for your favorite channel. Check back to see who secured the homepage feature on June 25th.

art21org
Founded in 1997, Art21 is an organization dedicated to contemporary art education and inspiring creative thinking. Their channel features episodes of their award-winning public television production, "Art21 - Art in the Twenty-First Century," as well as shorter-format videos of contemporary art and artists.



su2c
"This is where the end of cancer begins" is the mantra of the Stand Up to Cancer (SU2C) organization, which funds and unites scientists to speed up cancer research and find a cure. Their channel features videos promoting campaign PSAs as well as details about their research grant program and recipients.



TheTrevorProject
The Trevor Project was founded in 1998 to provide a lifeline for lesbian, gay, bisexual, transgender and questioning youth and has since become one of the largest organizations dedicated to crisis and suicide prevention for the LGBTQ community. Their channel features Trevor Project PSAs as well as celebrity interviews and "It Gets Better" videos.



WorldFoodProgram
The World Food Programme is the largest humanitarian agency in the world dedicated to the fight against hunger. Founded in 1961, the organization is part of the United Nations system. Their channel features videos from the Sahel Hunger Crisis and footage from their work around the world.



If you're interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners. You can also learn more about YouTube's nonprofit program and the 17,000 organizations in the program here.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched "Cute Cambodian Kids Try to Say Supercalifragilisticexpialidocious."

Music Tuesday: Beach Boys, Regina Spektor & Danielle Ate The Sandwich

Posted: 05 Jun 2012 06:00 AM PDT

We've got a lot of music -- live and otherwise -- flooding the highways of the internet this week. Whether it's new offerings from veteran bands (we mean you, Beach Boys!), a live performance by an indie-pop heroine, or the latest flowering of homegrown YouTube talent, we've got you covered.

The Beach Boys Return
The Beach Boys epitomized the carefree beach culture of the 1960s -- though few (if any) members of the band ever set foot on a surfboard. But the Beach Boys were always much more than a feel-good group: their 1966 masterpiece Pet Sounds remains one of the most influential albums of all time. It's suffused with baroque instrumentation and complex arrangements that were put in service of spectacular singles ("Good Vibrations," "God Only Knows"); roughly half of all contemporary indie bands hail Pet Sounds as a spiritual forefather. After 16 years, the full (surviving) lineup of the band has reunited to record a new album, That's Why God Made the Radio -- and their harmonies are as stunningly sweet now as they ever were. The band shares clips from the new album and salutes some of their favorite young bands today.



YouTube Presents Regina Spektor, Def Leppard and Jimmy Fallon
It's just an insane week for live music on YouTube. By "insane" we mean awesome -- this week might just restore your faith in the planet's limitless supply of talent. We kick things off with a live performance by Russian-born, Bronx-bred starlet Regina Spektor, who will be performing songs from her new album What We Saw From The Cheap Seats live today at 4 p.m. ET/1 p.m. PT on youtube.com/presents. Then on Thursday at noon PT you can renew your commitment to RAWK with a performance and Q&A with pop metal gods Def Leppard. On Friday some dude named Jimmy Fallon will be performing -- check our schedule for all the details.



Danielle Ate The Sandwich: Faith In A Man
This homegrown talent has won a devoted following for her quirky videos and original songs. This week she's back with a new album Like A King (put the album title together with her name to get the joke) and a new video for "Faith In A Man." We dig the nod to film noir -- because who can hate on a video that uses words like "dollface" and "getaway sticks"? -- and we can't get that song out of our heads. Furthermore, we don't want to. Here's to many more sandwiches, Danielle.



Sarah Bardeen, Music Community Manager, recently watched "CopperWire 'Phone Home'."

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