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| True colors: adding support for HDR videos on YouTube Posted: 07 Nov 2016 09:00 AM PST We believe in the power of video at YouTube. It's what allows for the creativity, connection, and fun that brings together our community of creators and viewers. And over the last 11 years, we've worked hard to push the boundaries of online video. We've added product features and made new video and audio formats available to everyone, from HD to 4K video, live streaming, 3D, 360-degree video, and spatial audio. Today we are adding support for High Dynamic Range (HDR) videos on YouTube. HDR videos have higher contrast, revealing precise, detailed shadows and stunning highlights with more clarity than ever. Support for wide color gamut means colors are more vibrant. Simply put, HDR unlocks the most spectacular image quality we've ever streamed.  Simulated SDR vs HDR comparison (seeing true HDR requires an HDR display) Starting today, you can watch YouTube videos in HDR on supported devices, such as HDR TVs with the new Chromecast Ultra, and soon on all 2016 Samsung SUHD and UHD TVs. If you're using a device that doesn't yet support HDR, don't worry, videos will still play in standard dynamic range. As more HDR devices become available, YouTube will work with partners to enable streaming of the HDR version. And if you want to watch some amazing content in HDR today, we got you covered. We've worked with YouTube creators like MysteryGuitarMan, Jacob + Katie Schwarz, and Abandon Visuals to bring you great content in HDR. Starting today, any creator can upload HDR videos to YouTube. You can learn more about uploading HDR videos here. To make sure creators can tell awesome stories with even more color, we've been working with companies across the industry. We've worked with the DaVinci Resolve team to make uploading HDR just as simple as SDR videos to YouTube. We've also outfitted the YouTube Spaces in LA and NYC with all the gear needed to produce great HDR content. HDR adds a whole new dimension of creative freedom and visual spectacle, and we've barely scratched the surface of what this means for storytelling. We can't wait to see the amazing videos you're going to make with HDR. Steven Robertson, Software Engineer, recently watched "History of Japan," and Sanjeev Verma, Product Manager, recently watched "Flaming Wire Wool." |
| Google and YouTube can help keep you informed on Election Day Posted: 07 Nov 2016 08:07 AM PST Cross-posted from the Official Google Blog It's Election Day Eve, the day before before millions of people across the U.S. will head to the polls and cast votes for their elected officials. But before you get to the ballot box -- and head out with that sticker! -- check Google to get the information on where to vote and election results. Starting when the polls close on Election Day, you will be able to find U.S. election results integrated right into your Google searches in over 30 languages around the world. You'll also be able to see detailed updates and results of the Presidential, Senatorial, Congressional, Gubernatorial races as well as state-level referenda and ballot propositions.  For the past several months, Google has helped people find information about the democratic process: our search results have helped voters register and explained the voting process with information on how to vote, who's on their ballot, and how to find their local polling place in both English and Spanish. Since releasing these in-depth search results, we've seen millions of people engage with these tools on Google -- there's even been a startling 233% increase in traffic for "how to vote" compared with 2012. In addition to "how to vote," Americans are actively searching for "where to vote" -- particularly in battleground states, as depicted in these county-by-county breakdowns:     Over the past few weeks viewers spent over 20 million hours watching - and rewatching - the presidential debate live streams on YouTube. Tomorrow, YouTube will be live streaming election results coverage from more news organizations than ever before. Starting at 7 p.m. ET on Tuesday, November 8, tune in to live coverage from NBC, PBS, MTV, Bloomberg, Telemundo and The Young Turks to keep up with all of the action as it happens. Complex News will also be delivering live coverage during a special election event from YouTube Space NY. And to close out YouTube's #voteIRL campaign, creators and fans have been posting their #voteIRL selfie to mark that they're going to vote. And tune in to some special voting reminder PSAs starring POTUS and some familiar-looking furry friends.  Whether you voted early, plan to head to the polls tomorrow, host an Election Night watch party, or live stream the victory speech from America's new President-Elect, we're here to help. From the ballot box to tomorrow's late-night returns, we hope Google's tools help guide you through Election Day in a simple, clear and informative way. And one last thing: don't forget to vote. It matters. Posted by Shashi Thakur, VP Engineering, Google Search |
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